CREATIVE CONSULTING

San Francisco, CA

Art Director, Product & Web Contractor

• Led the design of core app flows for a startup in stealth mode, from ideation to completion.
• Designed, sourced and integrated brand assets, ensuring alignment with overall brand strategy.
• Provided art direction on brand and key customer insights into product-market fit and customer engagement.
• Managed tight deadlines and shifting requirements, collaborating across teams to achieve project goals.

EPIC FOR KIDS

San Francisco, CA

Managing Art Director, Product & Site

• Managed a team of designers in creating marketing assets, campaigns, and visual systems for site, product, social, and advertising; maintained brand standards for the US and global markets.
• Managed projects from strategy to completion while staying on schedule, overseeing a budget of $500k+.
• Planned and art directed photo shoots, post-production, and asset management.
• Led the product team in redesign of book pages, enhancing subscriptions and SEO, resulting in a 2.5X improvement in account creation.
• Identified inconsistencies, collaborating with developers and the conversion team to implement updates and optimize the site, ensuring it adhered to brand standards and remained effective and user friendly.

EPIC FOR KIDS

San Francisco, CA

Visual Design Lead, Brand & Site

• Owned the design and maintenance of the website. Optimized homepage and landing pages through redesign, resulting in over 2 million newly created consumer and educator accounts.
• Led the redesign of landing pages and ads for paid campaigns, resulting in a 25% increase in web sign-ups.
• Spearheaded strategy for brand redesign, art directing photo shoots and establishing usage guidelines.
• Built new design system components, resulting in evolved brand identity that increased brand awareness.
• Optimized customer journey flows and tested new designs, increasing conversion rates by 28%.
• Art directed and designed emails, social ad campaigns, banners, landing pages, promotions, and animations.
• Played a key role in driving Epic's growth into the world's largest reading platform for kids, engaging 75 million readers who consume over 1 billion books annually, ultimately leading to a successful acquisition.

EPIC FOR KIDS

San Francisco, CA

Senior Visual Designer, Marketing, Brand & Originals

• Led design collaborations with partners like, Facebook, National Geographic, Sesame Street, and NBC/Olympics.
• Elevated user engagement by crafting in-app pages, promotions and emails, resulting in the Originals team's remarkable achievement of over 400 million reads and substantial cost savings in revenue share.

FABKIDS

San Francisco, CA

Graphic & Visual Designer

• Designed various digital and print assets, contributing to a 20% increase in user engagement.
• Coordinated and executed photo shoots, overseeing planning, production and styling.
• Designed the "We Believe" campaign, boosting conversions and revenue by promoting local nonprofits.

POTTERY BARN

San Francisco, CA

Graphic & Visual Designer

• Created style guidelines that optimized production workflow, resulting in 30% faster turnaround times.
• Retouched photos and designed advertisements, generating higher in-store foot traffic and revenue.
• Collaborated with designers, managers, and the Vice President to layout catalog in InDesign.

LinkUp/JobDig

Minneapolis, MN

Visual Designer

• Designed advertisements & infographics for email campaigns.
• QA tested iOS app.
• Designed layout of weekly email sent to 22,000 HR professionals.
• Designed cards, labels & envelopes.
• Distilled job market data to concise designs & distributed to potential clients, which resulted in new customer acquisition.
• Designed layout of weekly paper distributed to 4,700 locations.

Wunderman

Minneapolis, MN

Production Artist

• Designed advertisements & infographics for email campaigns.
• QA tested iOS app.
• Designed layout of weekly email sent to 22,000 HR professionals.
• Designed cards, labels & envelopes.
• Distilled job market data to concise designs & distributed to potential clients, which resulted in new customer acquisition.
• Designed layout of weekly paper distributed to 4,700 locations.

Jabber Logic

Minneapolis, MN

Graphic Designer

• Designed logo & brand standards for re-brand of start-up advertising agency.
• Curated typography & color palette.

Radio1190

Boulder, CO

Digital Designer/UX/UI Specialist

• Created icons & layouts for iPhone application to enhance UX/UI, resulting in increased user satisfaction evident in the 5-star rating in the app store.
• Created wireframes.
• Worked collaboratively with lead iOS engineer.

Joshua Horwitz of Waterford Life Sciences

Washington, DC

Digital Designer

• Designed Medical Advocacy deck that Mr. Horwitz presented to Merck Pharmaceutical Company.
• Conducted & organized research on various organizations at Merck's request.

Sir Richard's Condom Company

Boulder, CO

Designer & Photographer

• Designed advertisements for print, presentations & websites, including web banners, catalog ads, digital booklet, infographics, calendar, signs for events & retail stores.
• Developed Vintage shirt brand with TDA_Boulder.
• Photographed over 20 events including fundraisers, parties, concerts & protests.
• Edited, tagged, described & posted albums to social media.
• Included photography in promotional, marketing material.

University of Colorado, B.A.

Boulder, CO

Major: Art & Art History

Minor: Technology, Arts and Media (TAM)

Pratt Institute

Brooklyn, NY

Pre-College Summer Program, Fine/Studio Arts